![]() Dalam studi ini ditelusuri beberapa media sosial yang sering digunakan oleh Hanan Attaki, yaitu Youtube dan Instagram. Melalui pendekatan antropologi digital, artikel ini mengeksplorasi salah satu aktifitas yaitu komunitas Shift yang dipimpinan Hanan Attaki dimana ia melakukan dakwah digital dengan sasaran utama generasi milenial. Artikel ini bertujuan untuk mengkonstruksi strategi dakwah digital dalam konteks generasi milenial. Dakwah aktual dan kontekstual merupakan salah satu cara yang dapat dipilih agar pesan efektif mempengaruhi kesadaran dan perilaku masyarakat. Keberhasilan dakwah sangat ditentukan oleh strategi yang dipilih oleh da’i. ![]() From all the results obtained It was found that a conclusion can be drawn that there is an effect of dakwah content disseminated through social media toward student’s understanding of Islam, as evidenced by a significance value of 0.000 which is smaller than 0.05. The results of the model feasibility test (F test) also show the calculated F value of 194.005 > F. The result of this study is a significance value of 0.000 which is smaller than 0.05 with a simple linear regression equation Y = 0.372 + 0.831 X. This research method uses a quantitative descriptive approach by taking a questionnaire in data collection and then analyzing it by simple linear regression analysis to determine the effect of the independent variable on the dependent variable. ![]() The purpose of this study was to determine the effect of dakwah content through social media on the level of student understanding of Islam. Apart from all that, the (Religius Proselytizing) here has an opportunity to balance the development of information technology by utilizing the social media as a means of supporting dakwah. In social media, there is various content that can be watched by all people, especially students, which brings both good and bad impacts. Social media is an important medium in making this happen. In this era of technology that continues to develop, it cannot be denied that the development is also supported by developments of the realm of information and communication. Innovation is the process of making a da'wah video is very important so that the da'wah material can touch the community, especially the millennial generation. Dai also take advantage of image editing applications such as CorelDRAW, Photoshop, and video applications such as Filmora, VideoPad, or Adobe Premiere in the material creation process. Dai can create material videos by adding stimulating effects such as animated visualization, adding unique descriptions for important material points, and religious music back sounds. Therefore, Dai, who uses Youtube as a medium of preaching in the digital era, must always carry out innovation. Dai's proficiency in the mastery of dakwah media via Youtube is one of the determining factors in digitizing da'wah. The digitalization of Islamic da'wah on Youtube has made the Dai (preacher) more proactive in making updates and adjustments. ![]() ![]() The use of Youtube as a medium of preaching significantly impacted developing increasingly competitive digital da'wah content. You need to take part in a contest for one of the highest quality sites on the web.This article aims to analyze YouTube as a da'wah media for Muslim preachers in the disruption era. Do you’ve any? Please let me know so that I could subscribe. I will immediately grab your rss feed as I can’t find your email subscription link or e-newsletter service. ![]()
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